An immersive locker room booth experience at one of crypto's largest global stages, cementing Chiliz's identity as The Sports Blockchain before visitors even saw the logo.
During Token2049, the entire city of Singapore becomes a crypto marketing battleground. With every brand competing for the same attention, traditional booth formats get ignored, making meaningful engagement nearly impossible to capture.
Led the creative ideation and production of a full locker-room-themed booth, replacing static info walls with a physical walkable installation where each bay represented a different Web3 partner. Produced three activations: a gashapon merchandise machine, an Airdrop IRL cash booth where visitors caught flying $CHZ, and a PSG photo booth.
Built the brand identity into the environment itself, letting the space communicate "Sports Blockchain" before any copy or logo did, while gamified activations gave attendees a reason to stop, interact, and share organically.
A standout presence at one of crypto's most saturated events, driving organic social sharing, reinforcing Chiliz's positioning to a global stakeholder audience, and generating real dwell time at the booth.
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