For one weekend, we redesigned the iconic Parc des Princes as the stadium from the future, where sport and Web3 came together like never before.
Web3's biggest hackathons rarely connect builders with real-world industries that could benefit most from their work. Sports organizations like PSG had Web3 ambitions but lacked direct access to the builder talent capable of turning those ideas into working products and most hackathons happen in generic venues, disconnected from the brand and culture they're meant to serve.
We focused on refining the core elements of the brand, including color, typography, and iconography. The design was simplified to remove unnecessary complexity while enhancing visual strength. We created a cohesive system that works across different digital platforms. Every element was designed to be clear and recognizable.
Designing from the inside out, building an experience architecture where every touchpoint, from the loudest hero moment to the quietest corner, was intentional.
A fan experience that didn't just look good, it felt like something. Attendees left with a memory, not just a moment.
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