A physical brand activation for Chiliz at the Louvre during Paris Blockchain Week, blending crypto culture with Parisian art and creativity to turn passive booth visitors into active participants.
B2B crypto events are saturated with competing brands and information walls that visitors walk straight past. Chiliz needed a way to stand out at one of the world's most iconic locations without relying on the same passive, easily-ignored booth formats everyone else used.
Led the creative direction and production end-to-end — from concept ("Baguette on the Wall," a playful nod to Justin Sun's $6.2M banana) to booth design, brand activations, and a digital collectible tied to physical attendance. Designed a modular booth anchored by a hero LED cube, stacked info-cubes connected by neon light to reinforce "The Art of Integration," plus a private meeting space for executive conversations.
An experience-first booth that shifted attendees from passive observers to active participants — minting digital twins of the MVP, playing a French pastry giveaway game with rewards ranging from merch to PSG VIP match tickets, and engaging with a physical poll to track real interaction over foot traffic.
A standout brand presence among a saturated crypto B2B floor — measurable engagement through interactive touchpoints, a memorable creative hook that bridged crypto and culture, and a campaign that carried Chiliz's "Sports Blockchain" positioning into press and social.
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